COSMOPOLITAN BLOGS PURE

Dolly Dagger

Also showing at PURE is a fabulously British brand, Dolly Dagger.

Polly Dagger's vintage-style frocks will appeal to any of you harbouring an inner Dita Von Teese or Betty Draper. For spring/summer their collection is full of polka dots and English Rose prints in cherry-reds and royal blues.

Fit-and-flare styles flatter the figure and they have a 16+ range for the curve-a-licious gals.

www.dollydagger.com

Lovely Legwear

With the likes of Lily Allen and Alexa Chung sporting statement legwear last season, suddenly the humble tight came into its own.

The trend powers on through to next year with some of the hottest tights and stockings we've seen being shown at PURE.

Pamela Mann gives us fishnets of every persuasion - from subtle sized criss-cross to huge holes in every shade conceivable from neon green to duck egg blue.

Also from Pamela Mann were striped Dennis the Menace style numbers plus the ultra-sexy black on black tights loved by Alexa et al featuring hold up and tattoo details.

Gispytights.co.uk also have a stand at PURE and had a good few style that caught our eye. Our faves were these bright white tights with black hearts down the back, plus the lacy cut-off numbers that come to just below the knee. We've already got our eye on these beauts for some hot festival fashion action next year.

Cosmo xx

Bling Deenie

More gorgeous jewellery at PURE comes in the form of Bling Deenie, a delicious range of stand-out gems and accessories from fashion stylist and trend scout, Nadine Hutchinson.

Nadine's bold gems come with an urban edge. Think outsized Swarovski crystal shoulder-skimming earrings, a chunky gold chain necklace featuring a lion's head, candy coloured perspex in sugar pink and baby blue adorned with gleaming gold. And, our favourites, her best-selling twinkle-tastic cocktail rings. These beauties cost £58 each and come in a range of hot colours (and have appeared in Cosmo!)

Check out Nadine below working one of the cocktail rings, crystal drop earrings and a 'Deenie' name necklace in pink perspex.

She's stocked at Urban Outfitters but you can check out her full collection at Blingdeenie.com

Cosmo xx

Five By Rio Ferdinand

England captain Rio Ferdinand dropped into PURE this afternoon to get in with the fashion crowd. Turns out this footballing hottie is more than just a pretty face and a quick-footed man of the pitch - he's actually so into his fashion that he's turned his hand to designing.

Ferdinand showcased his fab new footwear collection, named Five by Rio Ferdinand, for the first time at PURE and even stopped for a snap with Cosmopolitan.co.uk.

Check out his styles at fivebyrioferdinand.com and enjoy the pics of the man himself below!

Cosmo xx

Fall in Love

Love is the latest label to steal our attention today, it's already stocked in Topshop, which translated means it's going to be big news!

To keep in with summer's obsession with the maxi dress and with a nod to the military trend, today's style hunting lead us to this outfit, modelled by a Love girl...

Dress, £38, Jacket, £34, both available at Topshop

Stock up now to secure your style!

Zandra Rhodes talks about her new bag collection

Legendary fashion designer Zandra Rhodes was at Pure London for the launch of her Spring/Summer 2011 Handbag and Shoes collections and we caught up with her to get some insight into her inspiration behind the new bag range.

The colourful creative told us the collection contains a mix of hues. She said “I’ve always loved bright colours; I love lavenders, turquoises and as far as I’m concerned pink is always in!” We couldn’t agree more! There are also plenty of practical black bags in the line which, as she says, “always looks chic”.

A rose gold metallic material features heavily throughout the collection which is definitely shaping up as a shade to watch for next season.

On her inspiration Zandra said “now we’re going through a period where shoes and bags are vitally important to the outfit”. And not only are her bags style statements, they’re totally practical and brilliantly priced too.

There are some great sized work bags that have flirty frill trims, making them businesslike yet still feminine. Even the evening bags, like the gorgeous metallic shell shape numbers, are roomy allowing you to slip a pair of flats into them for emergencies!

We can’t wait to get our hands on them...

Bridget
Cosmo x

Tutti Frutti

We did an eyes left as we strutted past the Tutti & Co stand awash with amazing jewellery it was accessory heaven. It was a tough call to choose our faves, but here are Cosmo's picks...