Dare to be a Darling

Continuing to style stalk the stalls here at Pure, we ditched our love affair with studs and tough embellishments to try out something girlie and gorgeousness courtesy of Darling...





Jacket, £65, skirt, £59.95, both Darling, available at Asos

Thought florals were just for the sunshine months? Think again, this Darling dress flirts with florals but will take you through to Winter with its darker tones:



Perfect for adding some interest to your office attire.Also available at Asos

Fashion finds

Following on from our chat with Jan from Sunday Best this morning, we've been searching for the key pieces you'll want to play clothes horse to...

First up is Big Metal, (bigmetal.net) - an eclectic collaboration of statement pieces, delicate designs and these hard-hitters for Autumn/Winter...













Prepare to make a serious statement with this neck and wrist ware!

Olivia Rubin does Pure

We at Cosmo love Olivia Rubin- and so do loads of our fav celebs. Her dresses are often spotted sauntering down many a red carpet do and are always unmissable!





She is here at Pure today showing her SS11 pieces which I can personally say are to-die-for. We couldnt post any pics as her designs are top secret until she shows for the press at London Fashion Week but keep your eyes peeled as they are always a sell out!

Brands We Love

We scoured the Pure arena to find a few of the brands that we at Cosmo love to show you some of their best bits for SS11.. so this is what we have to look forward to next year! yay!

IRON FIST




ANONYMOUS BY ROSS+BUTE




DESIGUAL




EMU

Cosmo chats with style and shopping savvy, Jan Shutt of Sunday Best

We’re here for the final day of Pure and to see out the show in style we’re flirting with fashion in every form.

To kickstart the day the inspiring Jan Shutt, Director of North England based shop Sunday Best, www.shop.sundaybestonline.co.uk sat down with Cosmo as we stole the secrets to her shop's success and what she’s on the hunt for this season...




Sunday Best has always had one well-heeled foot on the fashion rung, Jan, the store's director straight away saw the potential in model Agyness Deyn, choosing her to pose for them when she was 15. And Agy wasn't the only famous face to frequent Sunday Best, Henry Holland would come in to dress him mum and aunt at the Rawtenstall shop.

Fast forward a fashionable few years and Sunday Best is sporting a sleek new website to be launched at the end of the month. But not just that, in store a new department is blooming, SB Diversion with a vintage and raw feel to it.

The interior concept is one of authentic beauty, with an industrial feel thanks to old cinema seats, battered factory bells, lights sourced from a gym and bags and scarves thrown into a cradle found in India - all a far cry from the X Factor sets the interior designers are used to building.

When it comes to labels, the store is a juxtaposition of style and substance with Superdry making an appearance next to the gorgeously girlie True Decadence and gothic notes of Religion. Sitting alongside this big names are independent designers found selling on London's Brick Lane.

While her fashion emporium takes a new direction, we were keen to find out what Jan was on the look out for today. "I'm shopping for clothes to season - what's going to go in store right now," she told us. "I'm looking for jewellery and scarves."

Not content with this teasing, we delved deeper, brands Jan has been impressed with include Tutti, beautifully packaged and displayed silver pieces, Big Metal also for jewellery. And for fashion, Oscar that caters for every Cosmo girl's shape, and Jan also pointed us in the direction of Darling with a pretty vintage feel and Love already a concession in Topshop it's sure to make some stylish waves in our wardrobes in the near future...

We're off to hunt out pieces from these labels to share with you, click back soon for an update of our style hunting.

Love Cosmo xx

Shelly's Trend Talk

Our amazing Fashion Director Shelly Vella just held her AW10 trend talk with Khabi Mirza. They highlighted a few of the key trends for next season and mentioned the statement pieces that need to be in your wardrobe.



Military- This trend is the fail safe trend to buy into. A military statement jacket will see you through season to season. Its all about the fit and the detail, Buttons, cargo pockets and studs are a huge yes.



Heritage- This quirky trend is all about tweeds and cable knits. Sexify the look by making the pieces tailored, fitted and cropped. Animal motif knits are everywhere.- Invest in a animal printed jumper- we love the horses head one soon to be seen in H&M!




Capes- This statement piece will see you through autumn a twist on the coat- this piece is sassy and stylish.

Double denim- This trend is what everyone is talking about- As long as its two different shades of denim then go for it! a light denim wash shirt tucked into a darker wash rolled up boyfriend jean is super sexy and super now!

Aviator Jacket- The new leather jacket of next season. This is the new trophy jacket and must be in everyones wardrobe!



Varsity Jackets- Not just those preppy ivy league colleges in the US- they have made their way over here and we love them! Its all abot the preppy look. Team with rolled up chinos for a laid back Americana vibe.



Digitilized Prints- They are everywhere next season, dresses, leggings, and accessories. Invest in some now!

Photo Print- Vintage style faded photo prints are popping up on Tee's and vests everywhere for AW10. A nod to the laid back grunge of Shoreditch this look is a definite one to by into. Its all about making the effort but not looking like you have.

So.. start saving those pennies.. as AW10 is gonna be one massive fashion fix!

Pure Catwalk Shows

We've just got back from another amazing catwalk show and here's the pics of the lovely pieces to look forward to for next season...

Max C


Freddy and the Club


Iron Fist


Yumi


Glamorous


Rare