Dolly Dagger

Also showing at PURE is a fabulously British brand, Dolly Dagger.

Polly Dagger's vintage-style frocks will appeal to any of you harbouring an inner Dita Von Teese or Betty Draper. For spring/summer their collection is full of polka dots and English Rose prints in cherry-reds and royal blues.



Fit-and-flare styles flatter the figure and they have a 16+ range for the curve-a-licious gals.

www.dollydagger.com

Lovely Legwear

With the likes of Lily Allen and Alexa Chung sporting statement legwear last season, suddenly the humble tight came into its own.

The trend powers on through to next year with some of the hottest tights and stockings we've seen being shown at PURE.

Pamela Mann gives us fishnets of every persuasion - from subtle sized criss-cross to huge holes in every shade conceivable from neon green to duck egg blue.




Also from Pamela Mann were striped Dennis the Menace style numbers plus the ultra-sexy black on black tights loved by Alexa et al featuring hold up and tattoo details.



Gispytights.co.uk also have a stand at PURE and had a good few style that caught our eye. Our faves were these bright white tights with black hearts down the back, plus the lacy cut-off numbers that come to just below the knee. We've already got our eye on these beauts for some hot festival fashion action next year.



Cosmo xx

Bling Deenie

More gorgeous jewellery at PURE comes in the form of Bling Deenie, a delicious range of stand-out gems and accessories from fashion stylist and trend scout, Nadine Hutchinson.

Nadine's bold gems come with an urban edge. Think outsized Swarovski crystal shoulder-skimming earrings, a chunky gold chain necklace featuring a lion's head, candy coloured perspex in sugar pink and baby blue adorned with gleaming gold. And, our favourites, her best-selling twinkle-tastic cocktail rings. These beauties cost £58 each and come in a range of hot colours (and have appeared in Cosmo!)

Check out Nadine below working one of the cocktail rings, crystal drop earrings and a 'Deenie' name necklace in pink perspex.




She's stocked at Urban Outfitters but you can check out her full collection at Blingdeenie.com

Cosmo xx

Five By Rio Ferdinand

England captain Rio Ferdinand dropped into PURE this afternoon to get in with the fashion crowd. Turns out this footballing hottie is more than just a pretty face and a quick-footed man of the pitch - he's actually so into his fashion that he's turned his hand to designing.

Ferdinand showcased his fab new footwear collection, named Five by Rio Ferdinand, for the first time at PURE and even stopped for a snap with Cosmopolitan.co.uk.

Check out his styles at fivebyrioferdinand.com and enjoy the pics of the man himself below!






Cosmo xx

Fall in Love

Love is the latest label to steal our attention today, it's already stocked in Topshop, which translated means it's going to be big news!

To keep in with summer's obsession with the maxi dress and with a nod to the military trend, today's style hunting lead us to this outfit, modelled by a Love girl...




Dress, £38, Jacket, £34, both available at Topshop

Stock up now to secure your style!

Zandra Rhodes talks about her new bag collection

Legendary fashion designer Zandra Rhodes was at Pure London for the launch of her Spring/Summer 2011 Handbag and Shoes collections and we caught up with her to get some insight into her inspiration behind the new bag range.

The colourful creative told us the collection contains a mix of hues. She said “I’ve always loved bright colours; I love lavenders, turquoises and as far as I’m concerned pink is always in!” We couldn’t agree more! There are also plenty of practical black bags in the line which, as she says, “always looks chic”.

A rose gold metallic material features heavily throughout the collection which is definitely shaping up as a shade to watch for next season.

On her inspiration Zandra said “now we’re going through a period where shoes and bags are vitally important to the outfit”. And not only are her bags style statements, they’re totally practical and brilliantly priced too.

There are some great sized work bags that have flirty frill trims, making them businesslike yet still feminine. Even the evening bags, like the gorgeous metallic shell shape numbers, are roomy allowing you to slip a pair of flats into them for emergencies!



We can’t wait to get our hands on them...

Bridget
Cosmo x

Tutti Frutti

We did an eyes left as we strutted past the Tutti & Co stand awash with amazing jewellery it was accessory heaven. It was a tough call to choose our faves, but here are Cosmo's picks...




Dazzle with this elaborate piece, £80





Cuff up with this floral piece,£38



Say hip hoop hurray with this statement neck ware, £28


These beautiful babies are out Autumn/Winter - start saving for the entire collection now!

Dare to be a Darling

Continuing to style stalk the stalls here at Pure, we ditched our love affair with studs and tough embellishments to try out something girlie and gorgeousness courtesy of Darling...





Jacket, £65, skirt, £59.95, both Darling, available at Asos

Thought florals were just for the sunshine months? Think again, this Darling dress flirts with florals but will take you through to Winter with its darker tones:



Perfect for adding some interest to your office attire.Also available at Asos

Fashion finds

Following on from our chat with Jan from Sunday Best this morning, we've been searching for the key pieces you'll want to play clothes horse to...

First up is Big Metal, (bigmetal.net) - an eclectic collaboration of statement pieces, delicate designs and these hard-hitters for Autumn/Winter...













Prepare to make a serious statement with this neck and wrist ware!

Olivia Rubin does Pure

We at Cosmo love Olivia Rubin- and so do loads of our fav celebs. Her dresses are often spotted sauntering down many a red carpet do and are always unmissable!





She is here at Pure today showing her SS11 pieces which I can personally say are to-die-for. We couldnt post any pics as her designs are top secret until she shows for the press at London Fashion Week but keep your eyes peeled as they are always a sell out!

Brands We Love

We scoured the Pure arena to find a few of the brands that we at Cosmo love to show you some of their best bits for SS11.. so this is what we have to look forward to next year! yay!

IRON FIST




ANONYMOUS BY ROSS+BUTE




DESIGUAL




EMU

Cosmo chats with style and shopping savvy, Jan Shutt of Sunday Best

We’re here for the final day of Pure and to see out the show in style we’re flirting with fashion in every form.

To kickstart the day the inspiring Jan Shutt, Director of North England based shop Sunday Best, www.shop.sundaybestonline.co.uk sat down with Cosmo as we stole the secrets to her shop's success and what she’s on the hunt for this season...




Sunday Best has always had one well-heeled foot on the fashion rung, Jan, the store's director straight away saw the potential in model Agyness Deyn, choosing her to pose for them when she was 15. And Agy wasn't the only famous face to frequent Sunday Best, Henry Holland would come in to dress him mum and aunt at the Rawtenstall shop.

Fast forward a fashionable few years and Sunday Best is sporting a sleek new website to be launched at the end of the month. But not just that, in store a new department is blooming, SB Diversion with a vintage and raw feel to it.

The interior concept is one of authentic beauty, with an industrial feel thanks to old cinema seats, battered factory bells, lights sourced from a gym and bags and scarves thrown into a cradle found in India - all a far cry from the X Factor sets the interior designers are used to building.

When it comes to labels, the store is a juxtaposition of style and substance with Superdry making an appearance next to the gorgeously girlie True Decadence and gothic notes of Religion. Sitting alongside this big names are independent designers found selling on London's Brick Lane.

While her fashion emporium takes a new direction, we were keen to find out what Jan was on the look out for today. "I'm shopping for clothes to season - what's going to go in store right now," she told us. "I'm looking for jewellery and scarves."

Not content with this teasing, we delved deeper, brands Jan has been impressed with include Tutti, beautifully packaged and displayed silver pieces, Big Metal also for jewellery. And for fashion, Oscar that caters for every Cosmo girl's shape, and Jan also pointed us in the direction of Darling with a pretty vintage feel and Love already a concession in Topshop it's sure to make some stylish waves in our wardrobes in the near future...

We're off to hunt out pieces from these labels to share with you, click back soon for an update of our style hunting.

Love Cosmo xx

Shelly's Trend Talk

Our amazing Fashion Director Shelly Vella just held her AW10 trend talk with Khabi Mirza. They highlighted a few of the key trends for next season and mentioned the statement pieces that need to be in your wardrobe.



Military- This trend is the fail safe trend to buy into. A military statement jacket will see you through season to season. Its all about the fit and the detail, Buttons, cargo pockets and studs are a huge yes.



Heritage- This quirky trend is all about tweeds and cable knits. Sexify the look by making the pieces tailored, fitted and cropped. Animal motif knits are everywhere.- Invest in a animal printed jumper- we love the horses head one soon to be seen in H&M!




Capes- This statement piece will see you through autumn a twist on the coat- this piece is sassy and stylish.

Double denim- This trend is what everyone is talking about- As long as its two different shades of denim then go for it! a light denim wash shirt tucked into a darker wash rolled up boyfriend jean is super sexy and super now!

Aviator Jacket- The new leather jacket of next season. This is the new trophy jacket and must be in everyones wardrobe!



Varsity Jackets- Not just those preppy ivy league colleges in the US- they have made their way over here and we love them! Its all abot the preppy look. Team with rolled up chinos for a laid back Americana vibe.



Digitilized Prints- They are everywhere next season, dresses, leggings, and accessories. Invest in some now!

Photo Print- Vintage style faded photo prints are popping up on Tee's and vests everywhere for AW10. A nod to the laid back grunge of Shoreditch this look is a definite one to by into. Its all about making the effort but not looking like you have.

So.. start saving those pennies.. as AW10 is gonna be one massive fashion fix!

Pure Catwalk Shows

We've just got back from another amazing catwalk show and here's the pics of the lovely pieces to look forward to for next season...

Max C


Freddy and the Club


Iron Fist


Yumi


Glamorous


Rare

Shelly's Trend Talk

Cosmo's Fashion Director Shelly Vella will be giving her AW10 trend talk at the Spirit catwalk in 15 minutes. You do not want to miss this guys!

We've got our notepads at the ready!

Tash

Cosmo xx

Bags ands Accessories

Every girl loves shoes and bags right? Well we just had a sneak peek at some of the amazing designers showing their accessory collections for AW10 and even some SS11! We snapped a few pieces that caught our eye for you guys to feast upon.. LOVE IT!

Polomo Shoes

Ravel

Atelier Do Sapato

Diavolina & DollyBird

Timeless

Minnetonka

Patrick Cox

Mischa Barton