Shelly's Trend Talk

Cosmo's Fashion Director Shelly Vella will be giving her AW10 trend talk at the Spirit catwalk in 15 minutes. You do not want to miss this guys!

We've got our notepads at the ready!

Tash

Cosmo xx

Bags ands Accessories

Every girl loves shoes and bags right? Well we just had a sneak peek at some of the amazing designers showing their accessory collections for AW10 and even some SS11! We snapped a few pieces that caught our eye for you guys to feast upon.. LOVE IT!

Polomo Shoes

Ravel

Atelier Do Sapato

Diavolina & DollyBird

Timeless

Minnetonka

Patrick Cox

Mischa Barton

Graduate Fashion Week Show

Hot new fashion designers alert! We've just come back from the Graduate Fashion Week catwalk show, where we sat front row (naturally) to watch their amazing collections. These are some hot new names that we will definitely be looking out for next season...

First up was Sara Wadsworth (see pictured) who showcased some sexy sheer numbers to die for this Summer!

Nathalie Tunna showed us girlie pretty pastels with an amazing patent rucksack that is obviously an ongoing trend for next season!

Rebecca Thomson worked a beautiful blouse with an oversized bow neckline, showing a chic workwear look

Rhea Fields collection was fitted and structured suits, which would be sure to cause some serious office envy

Naomi New collection certainly stood out from the crowd with 2 monochrome outfits, the first an all over black studded shoulder detail dress which was would most definitely get you noticed!




Also showing were some other brands that are showing here at Pure London. We loved...

Very - Chic drape leathers in classic blacks and khakis, very Cosmo!

Love Pool - We are in Love with their tie dye sheer kaftan dress perfect for a sexy beach babe look

Full Circle - They opened their collection with a grey and pink printed structured dress, very Alexander McQueen and a grey suited jumpsuit which looked the absolute business!

Right now we're tottering ourselves off to the Accessories area to get our shoes and handbag fix, can we do personal orders please...

Day 2 at Pure!

We are ready and raring to go for day 2 of Pure London at the exclusive Cosmo Lounge. There is so much exciting stuff on the agenda for today. The womenswear catwalk show is happening as we speak- Opening with the winners of Graduate Fashion Week. Make sure to check back here for the full round up of the show when its finished.

Our very own Fashion Director Shelly Vella will be giving a AW10 trend seminar this afternoon..not to be missed- Make sure you come to the stage at 12.30 to hear whats hot this season and whats not!

Later we have secured an interview with Jan Shut from 'Sunday Best' who will be giving us her top tips into starting out in retail for the business savvy amongst you!

To top it off we will also be having high tea with the amazing Zandra Rhodes who is launching a new an exciting bag and shoe collection and to end the day BENCH presents Black Cherry live on stage with champagne and cocktails! what more could you want!  Keep your eyes peeled for our updates and pictures throughout the day! WE CANNOT WAIT! 

Tash, Clare & Charlotte x

Cosmo xx

Labels we're loving

We've been scouring the stalls here at Pure to find the coolest looks that will hit the high street next season.

Topping the list are:

Freddy's newly created 'slounge' collection (where sport and lounge wear meet) combining fitness, sport luxe and dance glam apparel.

Max C's to-die-for skull studded clutches and totes. We want them now!

Traffic People's floaty Union Jack dresses. Forget Geri Halliwell circa 1997, this is Girl Power for 2011!

Bench's 'Twisted Wonderland' collection featuring edgy photo prints and denim harems - this looks isn't going anywhere!

Young Fashion Catwalk Show

A handful of hot labels have just showcased their wares on the catwalk here at Pure, and we like what we're seeing for next season!

Freddy showed off 80s Americana sportswear and slouchy separates nodding to the utility trend and Iron Fist had plenty of grungy 90s Punk references.

Yumi, as we spotted earlier (see below!), rocked a gorgeous girlie collection that was full of floaty maxis and jumpsuits. Very 70s hippy!

Glamorous lived up to its name - there were gold sequins galore, gorge evening shorts, billowing sleeves and super short shifts.

And Rare (pictured) was equally opulent, showcasing glitzy tops, statement party dresses and jumpsuits as well as stage-worthy hair accessories.

Trend Seminar

ASOS’ Women’s Wear Buyer Jo Hunt and Fashion Buyer UK’s Deputy Editor,
Steve Spear just gave an exciting seminar on the trends to watch out for
this autumn and beyond. Here are a few of their top tips that the
fashion-forward should adopt now!

- Bird motifs are the new animal prints. Especially swallows! Cute
boutique brand Yumi (pictured) is doing it really well. Check them out!
- 1950s style is going to be HUGE, think lady like glamour - kitten
heels and nipped-in waists
- The 1980s love affair isn’t over yet! The next wave of it will
feature black and white photo print jerseys. Very Shoreditch!
- Invest in velvet for day and night. Capes will be everywhere, as will
fake fur and gillets
- Shorts are going nowhere! So recycle your summer pairs for next
season
- The new length for skirts if mid-calf… Eek!
- Layering, especially oversized shirts over little dresses and
shearling will be the way to dress

Roll on autumn!!